To build the brand recognition and awareness banner ads are very powerful tools. Usually offline banners display the ad of a product or service but as the online platform is covering the market, online banners become a popular way to advertise the brands. Banners are very effective to raise the public’s awareness of your product and service and here are some benefits of using it.
1. Presentation: Online banner ads are not limited to static image, you can leave a memorable impression on the visitor of the web-page by adding various rich media such as animations, slideshow etc. This method is becoming more popular as the various modern compression tools can minimize the size of rich media and help to let you load the web-page without making it slow. Before buying page space in a particular site make sure your ad meets the required criteria placed by webmasters in case you have rich media in your banner.
2. Help to build brands recognition: One of the main benefits of online banner ad is it generates immediate sales. Banner ads help to build the brands recognition without clicking on the banner and this is why it is considered an effective marketing tool. In case of increasing awareness about your product of a potential customer from unawareness, banner ads play an important role. According to Monterey Peninsula Chamber of Commerce; too much exposure to a particular advertising can make a surfer resister to your brand even without paying much attention.
3. Effectiveness in targeting: An advertising venue is able access information from a Web surfer’s browser by collecting the data from the browser’s cookies. This allows the advertiser to target specific demographics and display ads depending on the previously expressed interests and choices of the web surfers. So affiliated advertising broker’s software can show ads that are highly clickable by the web surfers.
4. Flexibility in the price: The most traditional way of paying for advertising space is based on the number of visitor that clicks on your ad. But there are sellers set the price depending on your result such as when a customer completes a survey or making a purchase of your product. There are other flexible price structures such as real time biding to buy prime advertising space with a comparatively low bid but gaining the complete control over the website where their banner going to display.
As we seen above banner ads have lot of benefits and you can hire a banner design service if you want to promote your product and service effectively.